Jeroboam jeroboam
Jeroboam jeroboam

Jeroboam

Invented by the independent perfumer Vanina Muracciole, Origino is a base composed of a cocktail of musks. This "ball of musks" concentrated into a perfume extract marks nothing less than a new beginning: for François Hénin, the founder of Jovoy perfumes and boutiques, it is the origin for creating a new olfactory universe.

A 30ml flacon named after a six-liter bottle: Jéroboam embodies exactly the kind of contrast François Hénin favors. Origino and the four other perfumes it inspired are so singular and intense, they needed a bottle that measured up to the project. The name came quite naturally. It simply fit. The slogan, meanwhile, raises a provocative question, the crux of the issue for any artistic director: What makes a perfume major? It's up to each individual to decide whether the contents of these Jéroboams fit the definition.