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jovoy jovoy
jovoy jovoy
jovoy jovoy

Jovoy

Jovoy is a perfume house created in 1923 by Blanche Arvoy, a renowned and colorful character who graced the bohemian and cosmopolitan scene that was Paris in the roaring 1920s.

In the 30s, Jovoy was well known for its opulent and evocative perfumes, sporting names such as, L'Heure Romantique, Gardez-Moi, and L’Ardente Nuit, and were sold at the prestigious Rue de la Paix shop until 1961.

In 2012, François Hénin revived the House with the debut of a new range of Eau de Parfums, presenting beautiful, rare, often forgotten fragrances. He then proceeded to open the largest independent store of artistic perfumery in France, located near the Place Vendôme in Paris.